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Module 1: Quick Start

5

Lesson 1: How to Use This Course
Lesson 2: How (and WHERE) to Focus Your Efforts
Quick Coaching Note: Importance of Scrolling
Quick Coaching Note: Established Blogs
Quick Coaching Note: Non-WordPress Sites

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Module 2: Choosing Your Niche

5

Module 2: Goals and Checklist
Lesson 1: Quick Coaching Note - Choosing Your Niche
Lesson 2: Choosing Your Niche Worksheets
Lesson 3: 52 Content Ideas to Help You Get Started
Lesson 4: Choosing Your Blog Name and Domain + Worksheet

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Module 3: Site Setup

15

Module 3: Goals and Checklist
Lesson 1: Choosing Your Host
Lesson 2: Setting Up Hosting, Domain, and WordPress
Lesson 3: Adding a Security License to Your Domain
Lesson 4: Installing Plugins
Lesson 5: Finding the Best Plugins
Quick Coaching Note: When to Update Plugins, Themes, and WordPress
Lesson 6: Yoast Setup
Lesson 7: Grow Plugin Setup
Lesson 8: Adding Google Analytics
Lesson 9: Submitting to the Search Consoles
Quick Coaching Note: What to Do When Google No-Indexes a URL
Lesson 10: How to Access Hosting Support Through Siteground
Lesson 11: Setting Up A Recipe Card (if needed)
Quick Coaching Note: "My Site Looks Weird!"

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Module 4: Creating Amazing Content

22

Module 4: Goals and Checklist
Quick Coaching Note: … If You Already Have Posts
Quick Coaching Note: The Fun (and Tech) of Content Creation
Lesson 1: General WordPress Overview
Lesson 2: Classic Editor versus Gutenbergd
Lesson 3: Anatomy of a Great Post
Quick Coaching Note: Do NOT Rely on YOAST
Lesson 4: Proper Use of Headings (H1, H2, H3…)
Lesson 5: How to Correctly Use Categories and Tags
Lesson 6: How to Properly Format Links
Lesson 7: Inserting Media and Shortcodes into a Post
Lesson 8: Adding Related Posts (any Why You Need To)
Lesson 9: Media Alt Tags and How to Use Them
Lesson 10: Time to WRITE! Content Planning Worksheet
Quick Coaching Note: How Many Posts Per Week?
Lesson 11: Creating & Editing High-Quality Images
Lesson 12: Image Creation Worksheet
Lesson 13: Before You Publish Checklist
Quick Coaching Note: One Final Step After Publishing
ADVANCED: Adding Videos to Your Content
BONUS: Creating Amazing Round-up Content
BONUS: Using AI to Create Content

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Module 5: Site Customization

13

Module 5: Goals and Checklist
Quick Coaching Note: Getting Your Site to Look "Right"
Lesson 1: Choosing a Theme: What to Look For!
Lesson 2: Installing and Customizing Your Theme
Quick Coaching Note: Changing Themes on an Existing Site
Quick Coaching Note: Creating a Custom Homepage in ANY Theme!
Lesson 3: Creating & Editing Menus
Lesson 4: Customizing Widgets
Lesson 5: Setting Up Time and URL Structure
Lesson 6: Removing Dates from URL Structure
Quick Coaching Note: Custom 404 Page
Quick Coaching Note: Settings to Make Your Content SHINE
Lesson 9: Backing Up for Safety!

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Bonus: Scaling Your Blog

5

Quick Coaching Note: Moving From a Job into a Business
Lesson 1: Should You ALWAYS Be Trying to Scale?
Lesson 2: How to Bring On Team Members
Lesson 3: Structuring Your Team
Final Tips

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Bonus: Homepage (Optional)

3

What is a Walkaway Home Page?
Creating a Walkaway Home Page
Walkaway Home Page Worksheets

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Module 6: Newsletter Management

13

Module 6: Goals and Checklist
Lesson 1: Creating a Custom Domain Email Address
Quick Coaching Note: Why Opt-ins Are Important
Lesson 2: Creating & Offering a Freebie in a Members Only Section
Quick Coaching Note: My Favorite Opt-in Type!
Lesson 3: Adding A Custom Email to Kit
Lesson 4: Creating a Custom Email Template in Kit
Lesson 5: Newsletter Setup: Kit
Lesson 6: Creating a Welcome Sequence
Quick Coaching Note: Testing
Lesson 7: Different Types of Newsletters (and finding the best method for you)
Quick Coaching Note: 2024 and Beyond Email Compliance
Lesson 8: Save This Post Opt-in (optional)

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Module 7: Actually Launching

4

Quick Coaching Note: Building Trust
Quick Coaching Note: It's Time!
Module 7: Goals and Checklist
Lesson 1: Test, Test, Test!

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Module 8: Promoting with Pinterest

19

Quick Coaching Note: Is Pinterest Worth It?
Module 8: Goals and Checklist
Quick Coaching Note: Pinterest Walkthrough
Lesson 1: Understanding What Pinterest Wants
Lesson 2: Optimizing Your Pinterest Account
Lesson 3: Priming Your Boards for Big Traffic
Lesson 4: Tips for Creating Pins that Get CLICKS
Lesson 5: Using Canva for Pin Images
BONUS: 10 Free Pin Image Templates
Quick Coaching Note: Creating Your Own Pin Templates
Lesson 6: Finding the Best Board for A New Pin
Lesson 7: Pinterest Keyword Research Overview
Lesson 8: Proper Use of Hashtags
Lesson 9: Best Pinning Tips
Quick Coaching Note: ChatGPT for Pin Descriptions
Lesson 10: Adding Your Content to Pinterest Manually
Quick Coaching Note: Pinning via Automation
Lesson 11: Testing Methods for Your Account
Lesson 12: Understanding Pinterest Analytics Versus Google Analytics

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BONUS: Additional Traffic Methods to Jumpstart Pageviews

7

Lesson 1: Two Suggested Schedule Options
Quick Coaching Note: A Word of Caution
Lesson 2: Web Stories
Lesson 3: Link Parties
Lesson 4: Reddit
Lesson 5: Facebook Page
Lesson 6: Sharing With Friends and Family!

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Module 9: Monetizing

14

Module 9: Goals and Checklist
Quick Coaching Notes: Monetizing Your Blog: Video Overview
Lesson 1: Understanding Sponsored Content
Lesson 2: Pricing Your Offer
Quick Coaching Note: Before You Reach Out
Quick Coaching Note: Are Ads "Worth It"?
Lesson 3: Ad Network Overview
Lesson 4: Understanding the Parts of Ad Revenue
Lesson 5: Optimizing Your Site for Higher Ad Revenue
Lesson 6: Making Money with Affiliate Sales
Lesson 7: How to Grab Affiliate Links with Amazon
Lesson 8: Best Practices for Affiliate Links
Lesson 9: Making Money With Your Own Products
BONUS: Income and Expenses Tracking Spreadsheet

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Module 10: Scaling with SEO

18

Module 10: Goals and Checklist
Lesson 1: What is SEO?
Lesson 2: SEO Fundementals
Quick Coaching Note: HCU Aftermath Mentality
Lesson 3: Off Page SEO
Lesson 4: Site Speed Optimization Checklist
Lesson 5: Core Web Vitals
Lesson 6: SEO Keyword/Audience Research Video
Lesson 7: SEO Before You Publish Checklist
Lesson 8: SEO for Updating Old Posts
Quick Coaching Note: Should You Update the Date?
Lesson 9: Should You Update, Delete, and Redirect Old Content
Quick Coaching Note: How to Update Old Content Without Touching the Live Post
Quick Coaching Note: Backlinking New or Updated Content
Lesson 10: Tracking SEO in Google Analytics
Lesson 11: SEO Updates Post Tracking Sheet
Lesson 12: Creating a 301 Redirect
Quick Coaching Note: Working with Others In Your Niche

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Bonus: Email Automation

17

What is An Evergreen Newsletter?
Content Review and Planning
My Recommended Newsletter Layout
Leveraging Your Past Newsletters
Quick Coaching Note: Adding a Welcome Sequence INSIDE Your TEN
Kit Lesson 1: Creating a TEN
Kit Lesson 2: Year 2 and Beyond
Kit Lesson 3: Advanced Techniques
ActiveCampaign Lesson 1: Creating a TEN
ActiveCampaign Lesson 2: Year 2 and Beyond
ActiveCampaign Lesson 3: Advanced Techniques
AWeber Lesson 1: Creating a TEN
AWeber Lesson 2: Year 2 and Beyond
AWeber Lesson 3: Advanced Techniques
Flodesk Lesson 1: Creating a TEN
MailerLite Lesson 1: Creating a TEN
MailerLite Lesson 2: Year 2 and Beyond

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Bonus: Product Creation

23

Self publishing a cookbook
Quick Coaching Note: Should You Create A Product?
Lesson 1: Defining the Journey
Lesson 2: Understanding What Your Audience Needs
Quick Coaching Note: Don't Let PEFRECT be the Enemy of Good
Lesson 3: Choosing a Sales Platform or Plugin
Quick Coaching Note: A Free Course Platform?
Lesson 4: Planning Your Products
Lesson 5: Creating a Cover Image
Lesson 6: Creating a Worksheet
Lesson 7: Creating Video Content
Lesson 8: Creating Your Finished Product
Lesson 9: Setting Up WooCommerce
Lesson 10: Using WooCommerce for Your Shop Page
Lesson 11: Anatomy of a Sales Page
Lesson 12: Creating a Funnel
Lesson 13: Pricing Your Product
Lesson 14: How to Get Product Reviews
Lesson 15: Promoting Your Products
BONUS: Best Tools for Increased Sales
BONUS: Setting Up ThriveCart Products
BONUS: Creating a Simple Tripwire After Freebie
BONUS: Creating a 4 Email Launch Series that WORKS!

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Bonus: Header Design

5

Header Design Magic: Lesson 1
Header Design Magic: Lesson 2
Header Design Magic: Lesson 3
Header Design Magic: Lesson 4
Header Design Magic: Lesson 5

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Bonus: Time Management

4

Quick Coaching Note: Keep Your Eye On the Prize!
Lesson 1: The 5-Hour Work Week
Lesson 2: Bringing on Additional Tasks
Lesson 3: Time Management Magic

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Wordpress Optimization

2

Posts per page
Tags

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Getting Started

2

Welcome!
What is Modern Blogging?

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SEO

1

Scheduled Categories

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Monetizing

1

Module 9: Goals and Checklist

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SEO 201

1

Yoast vs. RankMath

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