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Module 3: Site Setup
15
- Module 3: Goals and Checklist
- Lesson 1: Choosing Your Host
- Lesson 2: Setting Up Hosting, Domain, and WordPress
- Lesson 3: Adding a Security License to Your Domain
- Lesson 4: Installing Plugins
- Lesson 5: Finding the Best Plugins
- Quick Coaching Note: When to Update Plugins, Themes, and WordPress
- Lesson 6: Yoast Setup
- Lesson 7: Grow Plugin Setup
- Lesson 8: Adding Google Analytics
Module 4: Creating Amazing Content
22
- Module 4: Goals and Checklist
- Quick Coaching Note: … If You Already Have Posts
- Quick Coaching Note: The Fun (and Tech) of Content Creation
- Lesson 1: General WordPress Overview
- Lesson 2: Classic Editor versus Gutenbergd
- Lesson 3: Anatomy of a Great Post
- Quick Coaching Note: Do NOT Rely on YOAST
- Lesson 4: Proper Use of Headings (H1, H2, H3…)
- Lesson 5: How to Correctly Use Categories and Tags
- Lesson 6: How to Properly Format Links
Module 5: Site Customization
13
- Module 5: Goals and Checklist
- Quick Coaching Note: Getting Your Site to Look "Right"
- Lesson 1: Choosing a Theme: What to Look For!
- Lesson 2: Installing and Customizing Your Theme
- Quick Coaching Note: Changing Themes on an Existing Site
- Quick Coaching Note: Creating a Custom Homepage in ANY Theme!
- Lesson 3: Creating & Editing Menus
- Lesson 4: Customizing Widgets
- Lesson 5: Setting Up Time and URL Structure
- Lesson 6: Removing Dates from URL Structure
Bonus: Homepage (Optional)
3
Module 6: Newsletter Management
13
- Module 6: Goals and Checklist
- Lesson 1: Creating a Custom Domain Email Address
- Quick Coaching Note: Why Opt-ins Are Important
- Lesson 2: Creating & Offering a Freebie in a Members Only Section
- Quick Coaching Note: My Favorite Opt-in Type!
- Lesson 3: Adding A Custom Email to Kit
- Lesson 4: Creating a Custom Email Template in Kit
- Lesson 5: Newsletter Setup: Kit
- Lesson 6: Creating a Welcome Sequence
- Quick Coaching Note: Testing
Module 7: Actually Launching
4
Module 8: Promoting with Pinterest
19
- Quick Coaching Note: Is Pinterest Worth It?
- Module 8: Goals and Checklist
- Quick Coaching Note: Pinterest Walkthrough
- Lesson 1: Understanding What Pinterest Wants
- Lesson 2: Optimizing Your Pinterest Account
- Lesson 3: Priming Your Boards for Big Traffic
- Lesson 4: Tips for Creating Pins that Get CLICKS
- Lesson 5: Using Canva for Pin Images
- BONUS: 10 Free Pin Image Templates
- Quick Coaching Note: Creating Your Own Pin Templates
BONUS: Additional Traffic Methods to Jumpstart Pageviews
7
Module 9: Monetizing
14
- Module 9: Goals and Checklist
- Quick Coaching Notes: Monetizing Your Blog: Video Overview
- Lesson 1: Understanding Sponsored Content
- Lesson 2: Pricing Your Offer
- Quick Coaching Note: Before You Reach Out
- Quick Coaching Note: Are Ads "Worth It"?
- Lesson 3: Ad Network Overview
- Lesson 4: Understanding the Parts of Ad Revenue
- Lesson 5: Optimizing Your Site for Higher Ad Revenue
- Lesson 6: Making Money with Affiliate Sales
Module 10: Scaling with SEO
18
- Module 10: Goals and Checklist
- Lesson 1: What is SEO?
- Lesson 2: SEO Fundementals
- Quick Coaching Note: HCU Aftermath Mentality
- Lesson 3: Off Page SEO
- Lesson 4: Site Speed Optimization Checklist
- Lesson 5: Core Web Vitals
- Lesson 6: SEO Keyword/Audience Research Video
- Lesson 7: SEO Before You Publish Checklist
- Lesson 8: SEO for Updating Old Posts
Bonus: Email Automation
17
- What is An Evergreen Newsletter?
- Content Review and Planning
- My Recommended Newsletter Layout
- Leveraging Your Past Newsletters
- Quick Coaching Note: Adding a Welcome Sequence INSIDE Your TEN
- Kit Lesson 1: Creating a TEN
- Kit Lesson 2: Year 2 and Beyond
- Kit Lesson 3: Advanced Techniques
- ActiveCampaign Lesson 1: Creating a TEN
- ActiveCampaign Lesson 2: Year 2 and Beyond
Bonus: Product Creation
23
- Self publishing a cookbook
- Quick Coaching Note: Should You Create A Product?
- Lesson 1: Defining the Journey
- Lesson 2: Understanding What Your Audience Needs
- Quick Coaching Note: Don't Let PEFRECT be the Enemy of Good
- Lesson 3: Choosing a Sales Platform or Plugin
- Quick Coaching Note: A Free Course Platform?
- Lesson 4: Planning Your Products
- Lesson 5: Creating a Cover Image
- Lesson 6: Creating a Worksheet
Wordpress Optimization
2
Getting Started
2
SEO
1
Monetizing
1
SEO 201
1